How To Brew And Sell Beer

Overview

• I. Brewing technology
  • History of brewing
  • Technology of malting
  • Technology of wort production
  • Fermentation, maturation and filtration
  • Filling technology
  • Pasteurization of the beer
  • Brewing plant engineering
  • Cleaning and disinfection
• II. Economics & Law
  • Marketing/product management
  • Cost accounting, calculation
  • Finance planning (investor negotiations aspects), determination of the break-even point
  • Investment calculations
  • Sales (restaurants and pubs, retail trade, beverage shops)
  • Purity law, food law – food labeling
• III. Quality assurance / inspection
  • Raw materials (water, malt, hop, yeast)
  • Brewing analyses
  • Microbiological methods
  • Dispensing of beer
  • Sensory – Does my product taste good?
• IV. Innovation
  • Innovative beer mixtures of the cross-category »Mixomania Beermix«
  • Use of functional malt extracts
  • Production of gluten-free beer
  • Sensorial training of other beverages, like coffee, tea, whisky and others